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Get rewarded & give something back (with every run).

For 30 days following the day you connect your Strava account, every run recorded unlocks store credit. We'll also donate the same amount to our monthly fundraiser.

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September the 12th, 2025

Berlin marathon with HOKA was HUGE.

by George P.

We teamed up with HOKA to drop a limited run of SUMS X HOKA All Seasons.

The collaboration launched in step with HOKA’s new Berlin store - and honestly, it feels like a bit of a moment for us 💅 (especially considering we're 20 months old!)

Bring old socks, leave with fresh ones.

We joined forces with local crew (Crews & Brews) for a crisp Shakeout Run, complete with our now-infamous recycle sock bin. Runners swapped their old socks for the collab socks to keep the miles rolling.

The bin made a second appearance at Sunday’s Hoka in-store activation, alongside two local DJs and a board signed by runners fresh off the race course.

Recycling doesn't stop at Berlin.

All online orders quality for sock recycling.

Every order comes with a prepaid postage label. Send your old socks back to us in the same bag your fresh pair came in.

Once your old socks land with us, we'll send you a code for a free extra pair with your next order.

A small reward for not sending them to landfill.

SHOP SOCKS

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YOU'VE UNLOCKED

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Berlin marathon with HOKA was HUGE.