Sole purpose

So we're starting with socks. Doubling down to see how far we can take the performance, sustainability and social-impact of a simple product. Hoping to discover along the way that our pledge-per-run model has legs. And if so, purposing the brand to unite kindred spirits who love running.

To be able to team up with The Outrunners Youth charity from day 1 is a total dream. They're doing big things for young runner's in unrepresented, grass-root communities across East London. We'll be passing on every penny raised to help them do what they do best. So grab some sock, join us on Strava and we'll see you out there.