About

Sole purpose

My old-man is a double-digit, marathon maniac. I have so many memories growing up on the side of races legging it between cheer spots to try and spot him along the way. Always keeping an eye out for his signature bunny ears.

Watching Marathons from a young age drilled home the truth of the cliché; that running is about more than running. But curiosity, connection and altruism - the real DNA of run culture. Which sounds abstract until you experience a race yourself, where you'd be hard pressed not to be moved, and then get moving yourself.

Elevate run culture.

Neil, Hannah, Matt

We are about one thing; specialty products that unite runners and contribute positively to running.

So we're starting with socks. Doubling down to see how far we can take the performance, sustainability and social-impact of a simple product. Hoping to discover along the way that our Earn-Per-Run model has legs. And if so, purposing the brand to unite kindred spirits who love running.

To be able to support runner's in our community who are fundraising for charity is a dream. If you're taking on some audacious run to raise funds for a cause close to your heart - let us know. You could win the charity pot raised at the end of each month.

Total accrued runs
(All time)

Total accrued runs
(This month)

Total amount raised
(All time)

Total accrued runs
(All time)

Total accrued runs
(This month)

Total amount raised
(All time)

Here's to the road ahead. Run Love, Ed x

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Sole purpose

Elevate run culture.

We are about one thing; specialty products that unite runners and contribute positively to running.