About

Sole purpose

My old-man is a double-digit, marathon maniac. I have many memories growing up on the side of races legging it between cheer spots. Always keeping an eye out for his signature bunny ears.

Watching Marathons from a young age drilled home the truth of the cliché; running is about more than running - but curiosity, connection and altruism. The real DNA of run culture. Which sounds abstract until you experience a race yourself, where you'd be hard pressed not to be moved, then get moving yourself.

Elevate run culture.

Neil, Hannah, Matt

Specialty products that unite runners and contribute positively to running.

We started with socks. Doubling down to see how far we could elevate the performance and sustainability of a staple product. This gave us the opportunity to see if our Earn-Per-Run model had legs. The response was wild - our instincts about the goodwill of runners were proven right. So we broadened our product offering to expand the opportunity to contribute to the monthly donation pot through running - and be rewarded with credit by doing so.

The idea of connecting kit to the altruism in the sport has always been what it's about. Creating a sustainable system that connects our sales to donations for someone in our community who is fundraising. So, if you're taking on an audacious run to raise funds for a cause close to your heart - let us know. You could win the SUMS raised for your charity.

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Total amount raised
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Total accrued runs
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Total accrued runs
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Total amount raised
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Here's to the road ahead. Run Love, Ed x

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Sole purpose

Elevate run culture.

Specialty products that unite runners and contribute positively to running.