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Live data pulled from Strava

About

Sole purpose

Robin

Kate & Jack

My old-man is a double-digit, marathon maniac. I have so many memories growing up of my family legging it between cheer spots to try and spot him along the way. Always keeping an eye out for his signature bunny ears.

Experiencing Marathons from a young age drilled home the truth of the cliché; that running really is about more than competition. But curiosity, connection and altruism - the real DNA of running culture. Which sounds abstract until you experience a race yourself, where you'd be hard pressed not to be moved, and then get moving yourself.

SUMS is out to reflect and fuel the goodwill in running.

Neil, Hannah, Matt

The dream is to raise the 'runners high' through specialty products that bring people together and give back to the running community.

Becky

So we're starting with socks. Doubling down to see how far we can take the performance, sustainability and social-impact of a simple product. Hoping to discover along the way that our pledge-per-run model has legs. And if so, purposing the brand to unite kindred spirits who love running.

To be able to team up with The Outrunners Youth charity from day 1 is a total dream. They're doing big things for young runner's in unrepresented, grass-root communities across East London. We'll be passing on every penny raised to help them do what they do best. So grab some sock, join us on Strava and we'll see you out there.

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Thanks for joining us at the start line. Here's to the road ahead. Run Love, Ed x

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