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★★★★★ 4.9/5 • 500+ REVIEWS ★★★★★ 4.9/5 • 500+ REVIEWS ★★★★★ 4.9/5 • 500+ REVIEWS ★★★★★ 4.9/5 • 500+ REVIEWS ★★★★★ 4.9/5 • 500+ REVIEWS ★★★★★ 4.9/5 • 500+ REVIEWS
★★★★★ 4.9/5 • 500+ REVIEWS ★★★★★ 4.9/5 • 500+ REVIEWS ★★★★★ 4.9/5 • 500+ REVIEWS ★★★★★ 4.9/5 • 500+ REVIEWS ★★★★★ 4.9/5 • 500+ REVIEWS ★★★★★ 4.9/5 • 500+ REVIEWS

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Live data pulled from Strava

SUMS was a just a concept 12 months ago.

Thanks to you, we’re now moving.

Here’s the story so far...

We swept a flooded track in Crystal palace to shoot our first campaign.

400 runners rocked up to our launch party with The Outrunners in Hackney (no one fell into the canal).

We became an official sponsor of Maverick Race – setting up shop at their races all over the country (one in a fricken castle).

We teamed up with the RunLimited crew for a pop up in SOHO over the London Marathon as well as their Shoe Room in central London (We salute you Molly and Jonty).

Tom Evans set us the mission to develop a ‘hell proof’ pair of trail socks his big race at UTMB.

We headed to numerous crew nights - a real highlight was our one with KOKO in Manchester.

We set up camp at Love Trails and played tag team on who manned the stall and who hit the local trails.

Tom Evans tests put our first iteration to the test at Transvulcania.

2.30am (London) wake up to drive to the Peaks to meet Tom on top of his favourite hill for a shoot in the horizontal rain (extremely bleak / hilarious day).

Back and forth to Portugal for endless development and product testing - resulting in the launch our new Ascenders range.

We teamed up with 4T2 on their UK tour. Giving the good people a killer shoe / sock combo.

We collaborated with Strava on our first ever custom collab project. Pinch me moment.

We shot Tom in Tigne’s full mountainous glory.

Our community raises £3.5k for charity by unlocking 5p per run through over 69,000+ collective runs. A solid start. 2025 we're coming for you.

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