runlimited. By MOLLY & JONTY.

With the rise of new run clubs, brands and communities across London and beyond, it's never been a more important time to create communal space to gather and share our love for the sport. This is exactly what RunLimited co-founders, Molly and Jonty, are out to create.

We had the joy of joining their first pop up in London, Soho, over the Marathon Weekend alongside SOAR, Hylo Athletics, Satisfy, Adidas and hundreds of runners.

Fair to say, they pulled something pretty special off over the 5 days. Bringing so many through their door through exclusive product, shake outs, workshops and general camaraderie. Gearing folks up for the London Marathon in a multitude of ways.

There's much talk of community in the sport, but the genuine sense of unity created across so many different communities from every corner of London was remarkable. All down to the laid back, humble approach both Jonty and Molly share.

We're excited to see where they take it, and are product to play a part in their opening chapter. Keep your eyes peeled for their Hackney Brick and Mortar store launching before you know it.